Pineapple Cove Painting Company

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01 — Essentials

Confirm

These are what I have on file. Fix anything that's wrong.

Legal name

EIN

Address

Phone (forwarding only)

Website

Services you offer

Interior — whole house Interior — single room / accent Exterior — single-story Exterior — two-story Cabinet refinishing Trim / baseboard / crown Doors / front door Garage doors Decks / fences (stain or paint) Pool decks / cages Pressure washing — standalone service Pressure washing — just job prep Drywall (small patches) Drywall (larger areas) Stucco repair / repaint Wallpaper removal Epoxy garage floors Small commercial (office, retail, HOA common)

Other services not listed:

Jobs you'd rather turn down:

e.g., investor flips · 6-quote shoppers · pre-1978 lead-paint homes

Where you'll drive

Be honest about your max distance from your home base. Easier to expand later than overpromise now.

Palm City (34990) — base Stuart (34994/96/97) Sewall's Point (34996) Hobe Sound (33455) Jensen Beach (34957) Indiantown (34956) Hutchinson Island (34949) PSL central (34983/84/52/53) PSL Tradition (34987) PSL St. Lucie West (34986) Fort Pierce (34947/50/82) Jupiter (33458/69)

Hard "no" zones:

Pricing — gut numbers

Just give me your gut number. We'll refine as we learn what works.

Average exterior single-story repaint

Average exterior two-story repaint

Average whole-home interior (3BR / 2BA)

Average single-room interior

Cabinet refinishing kitchen (blank if N/A)

Hourly or day rate (blank if N/A)

How do you usually bid?

square foot · by job · by day · feel · mix

Deposit — how much, and when?

e.g., 50% to schedule, 50% on completion · or no deposit, pay on completion

Financing? (Hearth, Wisetack, other? Or cash/check only?)

Look + feel

Colors that feel "Pineapple Cove Painting Company" (pick 2 or 3):

Pineapple yellow Coastal teal / aqua Clean white Sand / cream Navy blue Palm green

Vibes (pick all that apply):

Coastal / beachy Tropical / pineapple-forward Clean modern Friendly hand-drawn Bold and confident Polished professional Family / down-to-earth

Upload logo (PNG, SVG, hand sketch — anything):

Photo of you on the job:

Photo of your vehicle (even unmarked):

Anything else visual (FB, IG, current marketing):

Your story

Why did you start Pineapple Cove Painting Company?

Spine of every "About" page, ad, email. Say it like you'd tell your buddy at a BBQ. Voice memo welcome — text it labeled "F1".

One job you crushed.

What was the house? What did the customer say? What did you do that another in your trade wouldn't have? Voice memo: "G1".

02 — Brand detail

Voice, customer, objections, proof, goals. Sharpens the brand. Optional now — can come back over the next 2-3 weeks.

Voice

If Pineapple Cove Painting Company were a person at a backyard BBQ, how would they talk?

Laid-back surfer who paints No-nonsense FL craftsman Friendly older brother Joking, easy, "we'll figure it out" Confident, polished, professional

3 TC painters you'd put yourself ABOVE in quality (and why):

3 TC painters you'd put yourself BELOW (admire and want to learn from):

The ONE thing you do better than every other TC painter:

Words / phrases you NEVER want associated with your brand:

Words / phrases that feel "you":

Spanish?

Yes — fully bilingual Yes — basic but workable No Spouse / family member could help

Customer

Your favorite type of customer (age, neighborhood, type of home, what they care about):

Your worst type of customer (red flags you've learned to spot):

Where do most current customers come from?

Word of mouth / referrals Facebook Instagram Google search Google Business Profile NextDoor Yard signs from past jobs

Most common job request you get:

Highest-ticket job you've ever done

Objections

Becomes the FAQ on your site + the rebuttals in your ads.

Top 3 objections / questions prospects ask (in order of how often you hear them):

e.g., "how much will this cost?" · "do you do the work yourself?"

Myth about your trade you wish you could correct / shortcut others do that drives you crazy:

Proof — send me everything

Even phone pics. Even ugly ones. Quality doesn't matter for now — we'll clean up later. Upload below or text me labeled "K - [what it is]".

Existing Google reviews (screenshots or paste below)
Customer text screenshots saying nice things (blur their name)
Before / after photos
In-progress photos
Photos of you on the job
Branded gear, shirts, hats, signs, vehicles

Upload before/after photos, in-progress, gear, signs, vehicles:

Or paste any review text here (Google reviews, customer texts, anything):

Goals

A great month for you in revenue

A stretch month

Leads/week you'd LOVE to have:

Max estimates/week you can handle right now (as solo):

Where do you want Pineapple Cove Painting Company to be 12 months from now?

Still solo, just busier Solo + 1 helper or sub 2 crews, you running estimates Bigger — multiple crews + a project manager

03 — Compliance

Quick checks. Each is a 1-5 min fix if you don't have it. I'll handle paperwork on anything you don't.

Certificate of Insurance

From Simply Business — shows GL carrier, policy #, limits, expiration. Required by HOAs (Sailfish Point, Tradition, etc.) before you can step on property.

I'll forward you the PDF Don't have one yet — need help

FL Workers' Comp exemption

FL classifies painting as construction. As sole-member LLC you must file the exemption (form DFS-F2-DWC-250a, $50, 2 yrs) OR carry WC. Without it: stop-work order risk + 2x retroactive premium.

Have it filed Don't have it — need help Don't know what this is

Martin County Business Tax Receipt

Required for any business operating from a Martin County address. ~$75/yr at the Martin County Tax Collector.

Have it Don't have it yet Don't know what this is

EPA RRP certification

Required for any paint disturbance on pre-1978 homes (lots of old Stuart/Palm City/Hobe Sound stock). Without RRP: can't legally take those jobs, fines are big. ~$300, 1-day class.

Have it (RRP-certified) Don't have it Don't know what this is

Anything else compliance- or insurance-wise I should know?

Submission goes straight to my inbox. I'll confirm I got it within an hour.